02 / Concept / Visual direction
Merge
A visual direction project exploring how two opposing worlds can merge into a single coherent identity.
My roleArt Direction · Concept
- Client
- Self-initiated
- Timeline
- 3 weeks · 2025
- Deliverables
- Concept, visual direction, mood & references
Finding the seam.
Merge started as a small experiment: take two visual worlds with nothing in common and find the seam where they could meet.
Design direction
I built a mood and a small set of compositions that lived in both worlds at once — softness against structure, warmth against cool. The brief became a constraint that sharpened every decision.
The outcome
The project became a reference I now use with clients when I need to argue for a direction that doesn't sit neatly in one box.
Continue exploring
Thread Between Us
An exhibition connecting women through shared stories, typography and space.
