Brand Identity · Automotive · Graphic Design Lead
NM Performance Automotive
Established the brand identity of NM Performance Automotive as a company — from Brand Style Guidelines and logo design to website visuals, social templates, printed materials and ongoing brand oversight.
- Client
- NM Performance Automotive
- Role
- Graphic Design Lead · Freelance
- Timeline
- Aug 2024 – Sep 2025 · 1 yr 2 mos
- Deliverables
- Brand Style Guidelines, Company logo design, Website design & visual assets, Social media templates, Printed materials & signage, Branded merchandise, Brand oversight & intern management
Context
NM Performance Automotive needed a complete brand identity built from the ground up. As Graphic Design Lead, I was responsible for codifying the company's visual language and ensuring it was implemented consistently across every customer and internal touchpoint.
Approach
I developed a comprehensive Brand Style Guidelines document covering company colours, typography, social media branding and copywriting tone. I designed the company logo and coordinated all client- and public-facing materials, including the website, social media templates, business cards, company signage, document letterheads, marketing pamphlets and branded merchandise. I also supported internal administration by managing a company intern to ensure the continued, consistent implementation of the brand across operations.
Outcome
NM Performance Automotive launched with a cohesive, professional identity that could scale across digital and print. The guidelines and templates gave the marketing team a clear toolkit, while the consistent application of the brand helped establish credibility and recognition in the automotive market.
Selected visuals
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