01 / Identity / Marketing / Photography
Spa World
Bondi
A full visual identity and marketing overhaul for a Bondi Junction day spa — from logo redesign and brand guidelines to promotional collateral, photography direction, and digital content.
My roleGraphic Design & Marketing Manager (Freelance)
- Client
- Spa World Bondi
- Timeline
- May 2026 – Ongoing
- Deliverables
- Logo redesign, brand guidelines, marketing collateral, social media content, promotional photography & videography, website visual assets
The brief
Spa World Bondi needed a refreshed visual identity and stronger marketing presence to stand out in the competitive Bondi wellness scene. The existing branding felt dated and inconsistent across digital and print touchpoints.
Design direction
I led a complete brand redevelopment — designing a new logo, refining the brand voice, and establishing clear guidelines for colour, typography, and imagery. I also managed ongoing marketing: social content, promotional shoots with models, partnership outreach with local gyms and businesses, and regular updates to the website and collateral.
The outcome
The spa now has a cohesive, calming brand identity that resonates with its clientele. Marketing materials are consistent across every channel, and the renewed visual presence has helped strengthen brand awareness and local industry connections.
Continue exploring
Merge
Two opposing visual worlds. One coherent direction.
